First thing on the list: What the hell are Programmatic Media Optimization Techniques?
To Answer that is easier said than done. However, I will try my best to walk you through this topic!
Programmatic media optimization techniques are a huge topic in digital marketing and becoming a better marketer. The biggest step in understanding how to use these techniques to increase your brand or blog visibility. through the power of website building, data testing, and even the timing of your data could help you gain major ground on your competitors!
Heres my list of the what are the top 3 Programmatic media optimization techniques.
#1 of the Programmatic Media Optimization Techniques: Data Testing
No, you wont be needing a lab coat for this one. However, if you think it would help you with your data testing by all means get your Bill Nye on and get to testing! don’t be afraid to get creative with the implementation of your data. EVERYONE LOVES ORIGINALITY! (Link to more info on originality) Don’t believe me? try it for yourself and see if your organic ranking doesn’t sky rocket from the use of YOUR OWN WORDS! Add your own spice to things and if one of your ideas doesn’t really work out for you, simply change it up and move on to another idea. I promise its the purist form of creativity and testing your skills because its relatively easy and cheap compared to other forms of marketing. For example its much cheaper and easier to take down and revamp a website comparedto doing the same for a bill boars or an entire campaign. So give it some thought and let your genius show! You have Millions of markets at your finger tips find own that your good at. Good Luck and rank high!
#2 of the Programmatic media optimization Techniques : Key in on your Key words
Using the right Keywords is crucial to any campaigns success. In my opinion one of the most crucial of the programmatic media optimization techniques. You need to Know your Audience (click for more info) understanding your market and their needs is the first step in creating a great campaign. Before I explain why keywords are so important let me first explain what they are. Keywords are either single words or words strung together they are what we type into google every day. For example, “Men’s running shoes” the keywords in that are “Men’s” “Running” and “Shoes” now it is my job, as a digital marketer is to hit those main topics and try to spread something as small as men’s running shoes to customers. now the second step to a campaign is understanding if the company simply wants brand awareness or conversion, I know that sounds silly, everyone wants conversion, right? Wrong, well sort of wrong the fact that everyone wants conversion is true however, that doesn’t have to be the main focus of a campaign. The final step in this process is picking your keywords now the scope for this directly depends on what type of campaign the company wants to run one for Awareness or Conversion. In my opinion, the scope and specificity of the keywords is broader with the awareness than it would be with Conversion because you have to be broader with your keywords. Use the link for understanding your audience, Good luck and build strong! For a more in depth look into keyword research and keyword strategy have a look at another of my posts.
#3 of the Programmatic Media Optimization Techniques: Picking your platform/Choosing your time
Ok, there are two parts to this technique and thats picking which device the ad will appear on and what time it will appear. essentially by using this technique you can have your cake and eat it too, meaning you can literally choose when how and where and add will appear if your keywords from the last technique are triggered. We all know how important our cell phones are to us and how we navigate the craziness that is the internet but did you know that mobile search holds 45% of the pie or “cake” in marketing channels driving calls. Desktop Display coming in at second with just 11% percent of the cake. This information may seem like nothing but trust me its huge, let me explain why. Lets pretend you are a restaurant owner and you are open Monday- Saturday 9 a.m. – 10 p.m. and you want to run a display or keyword search campaign for your place of business. Next lets once again pretend that your keyword planner is top notch, A-1, unbeatable you’d want to run that forever correct? once again your wrong, jeez would you step your game up a little? let me explain where you would be going wrong if you just let that add campaign run on forever. Your mistake was the timing, you are paying for your ads to show up against every other restaurant owner who wants their adds to show and that can get pricey. Now lets go back to your times of operation, you are open from 9 a.m – 10 p.m. Monday – Saturday so why would you run your ads 24/7? You only want your ads to show when people can actually come in and eat. To be as efficient and as cost effective as possibly you have to be picky and choosey with picking and choosing your timing and platform. Good luck and be Picky and choosey!